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Contractor SEO in Canada
How contractor businesses actually get found on Google — and the specific work that moves them up.
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What ranking looks like in this industry
Someone searching for a kitchen renovation and someone searching a foundation repair are different buyers entirely, but most contractor sites lump every project type into one generic services page.
For most contractors & trades the work concentrates on:
- A dedicated page per project type — 'general contractor' pages rarely rank for anything specific
- Commercial-project terms most residential-focused competitors don't bother targeting
- Real before-and-after project documentation, which this category's buyers weigh heavily before calling anyone
- Local pages by municipality, since contractor search is intensely local
- Quote requests tracked by the project type that generated them
The result: a homeowner who searched specifically for a foundation repair lands on a page built for exactly that job, not a generalist page competing against every other type of project you take on.
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