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Law Firm SEO in Canada
How lawyer businesses actually get found on Google — and the specific work that moves them up.
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What ranking looks like in this industry
Someone comparing law firms typically has three tabs open before they call anyone, which means the page they land on has to do real convincing, not just show up.
For most law firms & lawyers the work concentrates on:
- A substantial page per practice area — a firm with one page covering everything ends up ranking for nothing specific
- Trust signals Google expects from legal content: credentials, case results where permitted, clear authorship
- Technical fixes so practice-area pages surface instead of getting buried under boilerplate
- Steady review and citation growth, which carries more weight here than in most industries
- Consultation requests tracked as the real measure, not keyword position
The result: the prospective client comparing three firms in one evening reads a page built to answer their specific question — and picks up the phone instead of closing the tab.
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