Home / Sample Report
What you actually get
A real example of the full free audit — laid out the way you'd actually see it, not a wall of text.
Prepared for
Maple Leaf Dental — Mississauga, ON
Top findings
Technical & indexing health
SECTION 114 of 22 pages are not indexed
Your services pages return a valid response but were never crawled. Likely cause: no internal links point to them from your homepage — Google has no path to find them.
Booking widget blocks page text from loading
Your homepage content loads inside the same script as your booking calendar. When the calendar is slow, Google's crawler sees a blank page.
No page dedicated to Invisalign
"Invisalign Mississauga" gets meaningful monthly search volume and you offer the service, but it's mentioned only in a single sentence on your homepage.
Mobile page speed: 4.8 seconds to interactive
Above the threshold where Google and patients both start dropping off. Largest cost: an unoptimized homepage banner image.
Missing alt text on 31 images
Minor on its own, but it's the kind of detail that compounds across a full technical cleanup.
Google Business Profile
SECTION 2| Item | Current | Should be |
|---|---|---|
| Primary category | Dentist | Cosmetic dentist (matches your highest-value searches) |
| Services listed | 3 of ~11 offered | All services, in patients' own words |
| Reviews | 38 total, last one 4 months ago | Steady pace — aim for 2–4 per month |
| Photos | 6, none in 2 years | Recent interior + team photos |
| Holiday hours | Not set | Set for every closure |
Current rankings
SECTION 3| Search term | Position | Monthly searches (est.) |
|---|---|---|
| maple leaf dental mississauga | #2 | 90 |
| dentist mississauga | Not in top 50 | 2,400 |
| emergency dentist mississauga | Not in top 50 | 320 |
| invisalign mississauga | Not in top 50 | 480 |
You rank only for your own name. Every commercial term is unclaimed.
Who's outranking you, and why
SECTION 4Smile Studio Mississauga — ranks #1 for "dentist mississauga"
214 Google reviews (you have 38), a dedicated page per service, and a blog publishing roughly twice a month. Their site is not faster than yours or better designed — they simply have five years of consistent local content you don't.
Bright Smiles Dental Group — ranks #3, multi-location
Winning primarily on review volume across 4 locations. Weakness: generic service pages duplicated across every location almost word for word — an opening for a single well-built page to outrank all four.
No competitor currently targets "emergency dentist mississauga"
320 monthly searches, zero strong competition. The single fastest realistic win available to you.
What we'd do, in order
SECTION 5Fix the booking-widget indexing block. Correct the Business Profile category and fill in every service. Build the emergency-dentist page — the uncontested term from Section 4.
Build the Invisalign page and two more service pages. Start a review-request routine tied to appointment completions. Fix the homepage image weight causing the speed issue.
First blog content answering real patient questions, linked from the relevant service pages. Begin outreach for two or three local citations Smile Studio already holds.
Steady content and review cadence. Reassess rankings against Section 4's competitors monthly; the report tells you whether the gap is closing, not just whether you moved.
How we verified this
SECTION 6Every finding above was checked directly, not estimated. Nothing in this report is a guess dressed up as a fact.
Indexing status — checked page by page against what Google has actually crawled, not assumed from a sitemap.
Mobile speed — measured with a live test on the real homepage, not estimated from a desktop score.
Rankings — checked live at the time of the audit, for the exact terms in Section 3, not pulled from a stale tracker.
Competitor pages — reviewed by a person, not summarized from a tool. Section 4's findings are things we actually looked at.
Google Business Profile — compared directly against your live listing, not a cached or third-party copy.
Review call
SECTION 7A 20–30 minute call to walk through all of the above, answer questions, and adjust the roadmap around your actual priorities and budget before anything is built.
See this for your own business
Free, no card, no obligation — a real person walks you through it on a call.
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