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Real Estate SEO in Canada
How real estate agent businesses actually get found on Google — and the specific work that moves them up.
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What ranking looks like in this industry
Buyers research for weeks before contacting an agent, and almost none of that research is a listing search — it's neighbourhood questions the portals don't bother answering.
For most real estate agents & brokerages the work concentrates on:
- Neighbourhood guides written on topics the portals skip entirely, since that's where buyers spend most of their research time
- A real page for every community you farm, instead of one page trying to speak for a whole city
- Most agent sites are the same brokerage template with a name swapped in — we get you off it
- Reviews requested right after closing, when the experience is freshest
- Enquiries and showings tracked, not rankings for their own sake
The result: when someone spends their evening researching a neighbourhood you work, your page is what they find — not a portal, and not another agent's copy of the same template you started with.
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