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ChatGPT SEO for Canadian Businesses

How ChatGPT actually decides what to cite, and what that means for your business.

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How ChatGPT actually works

ChatGPT leans heavily on consensus sources — Wikipedia and established editorial coverage carry real weight, and it tends to cite a handful of sources per answer rather than many. Being the single best-written page rarely beats being the most widely agreed-upon one.

What we'd focus on

  • Getting your business genuinely covered on the sources ChatGPT already trusts, not just optimizing your own site in isolation
  • Content written to be quoted cleanly — a direct, factual sentence a model can lift without needing to interpret tone or intent
  • Consistent facts about your business (hours, service area, pricing model) repeated identically everywhere online, since consensus is exactly what this platform rewards
  • Confirming OAI-SearchBot and GPTBot aren't blocked anywhere on your site — a one-line robots.txt mistake makes you invisible here regardless of anything else

Other AI platforms

Perplexity SEOGoogle AI Overviews SEOClaude SEO

Related reading

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