Perplexity SEO for Canadian Businesses
How Perplexity actually decides what to cite, and what that means for your business.
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How Perplexity actually works
Perplexity runs a retrieval-and-rerank process — it pulls a batch of candidate pages per query and keeps only the strongest few, with a heavy real-world lean toward Reddit and other recently-updated discussion sources. Recency matters more here than on any other major platform.
What we'd focus on
- A genuine content refresh cadence — pages updated in the last month are cited meaningfully more often than stale ones on this platform specifically
- A real presence in the community discussions Perplexity already weights heavily, not just your own owned pages
- Content structured so the strongest, most current fact sits near the top, since it's competing against several other retrieved pages, not just ranking alone
- Confirming PerplexityBot isn't blocked — same one-line robots.txt check as every platform, but the cost of missing it is higher here given how retrieval-dependent this engine is
Other AI platforms
Related reading
Start with the audit
- SEO audit — Free
- Includes a check of how your business currently shows up (or doesn't) across major AI assistants, alongside standard technical and local findings.
- No card needed
- Tell us about your site and we'll reply by email or phone. We invoice once we've agreed what you need.