Claude SEO for Canadian Businesses
How Claude actually decides what to cite, and what that means for your business.
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How Claude actually works
Claude tends to cite fewer sources per answer than other assistants, but leans toward genuinely well-structured, in-depth pages over shallow ones — long-form, clearly organized content performs disproportionately well here compared to thin pages optimized purely for keyword matching.
What we'd focus on
- Real depth over volume — one thorough, well-organized page beats five thin ones for this platform specifically
- Clear internal structure — headings, bullet points, and a logical build from question to answer, since well-structured pages are cited more reliably here
- Genuine expertise signals, since this platform favours primary, tightly-matched sources over broad consensus
- Confirming ClaudeBot isn't blocked, same as every platform — worth checking directly rather than assuming, since a wrongly-configured robots.txt is invisible until someone checks
Other AI platforms
Related reading
Start with the audit
- SEO audit — Free
- Includes a check of how your business currently shows up (or doesn't) across major AI assistants, alongside standard technical and local findings.
- No card needed
- Tell us about your site and we'll reply by email or phone. We invoice once we've agreed what you need.