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Generative Engine Optimization in Canada
Five AI platforms, five genuinely different sets of rules. Here's how ranking actually works on each one, and what we'd do first.
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The platforms don't work the same way
Independent citation studies in 2026 found that only about 11% of domains get cited by both ChatGPT and Perplexity for the same query — the overlap between platforms is far smaller than most businesses assume. A page built to perform well on one platform can be functionally invisible on another. That's why we treat each platform as its own discipline rather than selling one generic "AI SEO" package.
ChatGPT SEO
ChatGPT leans heavily on consensus sources — Wikipedia and established editorial coverage carry real…
Perplexity SEO
Perplexity runs a retrieval-and-rerank process — it pulls a batch of candidate pages per query and k…
Google AI Overviews SEO
AI Overviews draws most heavily from Google's own existing organic index — a large share of what it …
Claude SEO
Claude tends to cite fewer sources per answer than other assistants, but leans toward genuinely well…
Gemini SEO
Gemini draws unusually heavily on YouTube alongside standard web content, more than most other assis…
So which platforms actually mention you right now?
Don't guess. Visibility Radar checks all five platforms against the real questions your customers ask, and tells you the moment your standing changes.