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Gemini SEO for Canadian Businesses

How Gemini actually decides what to cite, and what that means for your business.

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How Gemini actually works

Gemini draws unusually heavily on YouTube alongside standard web content, more than most other assistants. A business with genuinely no video presence is starting from a real disadvantage here specifically, regardless of how strong the rest of the site is.

What we'd focus on

  • At least a modest video presence — even simple explainer or FAQ-style video content gives this specific platform something to draw on that competitors without video won't have
  • Standard technical and on-page SEO fundamentals, since Gemini also draws on Google's broader index alongside video
  • Structured data kept current, for the same reasons it matters on Google AI Overviews
  • Confirming Google-Extended isn't blocked in robots.txt — a distinct directive from standard Googlebot rules

Other AI platforms

ChatGPT SEOPerplexity SEOGoogle AI Overviews SEO

Related reading

What we actually check when we audit a websiteHow the Google map pack actually gets decidedYour new website isn't showing up on Google. Here's why.What SEO actually costs in Canada

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